Get on the ground in Asia
Seasoned business growth experts with deep industry knowledge and local Asia market insights, delivering a total solution for each client’s growth target.
Asia-Pacific expansion partner for SaaS and startups
We lead your business to Asia
Our Business Growth Experts help SaaS businesses achieve growth in Asia and become profitable fast.
Helping SaaS and software companies from Germany, the US and beyond build teams and revenue across Asia.
Our partner network for payments, incorporation, hiring and growth
Why expand now
Start your Asia expansion today
“If you don’t have an Asia Pacific expansion strategy, you will be left behind.”
In today’s interconnected world, expanding into Asia Pacific is a necessity for startups who are ambitious enough to become a global player. Once you have an established product and brand in your local market, every startup or SaaS should expand into Asia Pacific to reach a market that has half of the world’s population and huge business opportunities.
- 50+
- years of combined consulting experience across Asia Pacific
- US$1B+
- shareholder value our founder helped clients create in previous roles
- 10×
- topline growth is the target for every project we take on
Scale up and grow 10×
We only take on projects we believe in and, with the support of your management, help you grow your topline in this region by 10×, 20×, 50×.
Deep business localization
Effective business localization is much more than translation. We fit your product to the local market so your brand becomes a top player.
What we do
Asia business consulting services
Go-to-market strategy
A practical go-to-market strategy for Asia Pacific, with profitability as the top priority.
Growth hacking
Grow brand awareness and presence in Asia with marketing that pays off.
Channels and partnerships
A solid network of channels and partners to position your brand for long-term growth.
Placement and local hiring
Build a local team that blends Eastern and Western values and understands the market.
Accounting and consulting
Local accounting, tax and audit set up with our professional partners, built for startups.
Deep business localization
Translation is only 20% of the work. We adapt the product, pricing and messaging.
Who needs our services
Built for companies taking their next step in Asia
SaaS companies
Our team has a proven track record of helping SaaS companies expand their business into Asia over the last 10 years.
Startups
Use our insights and experience to reduce risk, waste less money and maximize your chance of success in Asia.
Companies expanding to Asia
Want to scale up or set up in Asia but don’t know where to start? Begin with an intro session and grow your business in APAC.
Client feedback
Trusted by software leaders across APAC
“They understand market trends and create innovative strategies that enable business growth. They demonstrated a remarkable ability to scale our business from scratch in Hong Kong and China.”
“ToAsia.biz has been key to our company’s success in Hong Kong, Greater China, and Northern Asia because they have a great understanding of cultural differences and how to address them.”
“Always result-oriented and always over-delivered. We were able to establish entities in Shanghai and Hong Kong and grow not only our revenue but also teams in all APAC areas.”
Alan Wong
Founder · startup mentor · 20+ years in software, SaaS and consulting MNCs
Free discovery call
What to expect from your first 30 minutes
TrustworthyOur discovery call is the first touch point where we learn about you, your business and your opportunities.
Asia expansion insightsYou will learn more about expanding into Asia in this 30-minute call than from any other material you have read.
The best optionsWe are selective about who we work with, and we suggest the best way of expanding in the interest of your company.
Insights
Localization case studies
Case Sharing · Vietnam
Why Starbucks failed in Vietnam?
This article offers insights into adapting business strategies to local cultures and preferences, highlighting essential tips for effective market ent…
Business Tips · Case Sharing
McDonald's Localization Strategy
Explore how McDonald's masters global success through localization, adapting menus, and marketing to local cultures for unparalleled growth.
Case Sharing
The Secret Behind Netflix's Localization Strategy for Global Dominance
Discover how Netflix's masterful localization tactics crafted a global empire by respecting the cultural intricacies of its diverse audience.
Case Sharing
Ikea Business Success Strategy: Localization
Explore IKEA's global success through localization in key markets like China, India, and Japan. Discover their unique strategies and cultural adaptati…
Your business is our business