Asia business consulting for SaaS and startups
We help SaaS companies and startups enter Asia Pacific and grow profitably, from go-to-market strategy, localization and digital marketing to channel partners, local hiring and accounting.
Trusted by software companies from Germany, the US and beyond to build entities, teams and revenue in Hong Kong, Greater China and across APAC.
What we do
01A practical go-to-market strategy for Asia Pacific, with profitability as the top priority. We pick the right first market and the fastest route to revenue.
02Translation is only 20% of the work. We adapt your product, pricing, payments and messaging to local buyers so your brand can become a top player, not just a translated one.
03We help startups grow brand awareness and presence in Asia with marketing that pays off. Our marketing consultants find the channels that work in each market and build a growth strategy around them.
04With a solid network of channels and partners in Asia, we position your brand for long-term success and sustainable growth in a dynamic and diverse market.
05We build a local team that blends Eastern and Western values, hiring people who understand the cultural nuances and business landscape of each market.
06Set up your local entity and accounting system for daily operations. Our professional partners take care of tax and audit, with packages built for startups.
Digital marketing
Get found, get leads and know what works. We plan and run your digital marketing market by market, so every channel is built for local buyers.
07Rank where your buyers search. We research keywords by market and language, fix your site structure and content, and build local authority so you show up in Google and AI search results.
08Fast, mobile-friendly websites built to convert, from a campaign landing page to a multilingual company site. See our website creation service.
09Turn your website, CRM and sales data into clear decisions. We set up tracking and dashboards that show which markets, channels and campaigns drive revenue.
10Put your budget where it pays back. We plan and place paid campaigns on Google, LinkedIn, Meta and local platforms, then optimize for leads and revenue.
11A content plan that fits each market’s platforms and culture, from LinkedIn thought leadership to the local social and messaging apps your buyers use every day.
Tell us your goals and markets in a free 30-minute call, and we’ll recommend where to start.
Book a free discovery callLocalization consulting
“Just translating your website won’t get you selling in a new market.”
Many businesses plan to expand to new regions starting with translation. Buyers in Japan, Korea, Greater China and Southeast Asia also expect local pricing, local payment methods, local references and a sales process that fits how they buy. Our business localization work covers all of it.
See how it works in practice: McDonald’s, Starbucks in Vietnam and Netflix.
How we work
A free 30-minute call to understand your business, goals and the markets you are considering.
We assess demand, competition and fit, and recommend where to start and why.
Pricing, localization, channels, team and budget in one plan your management can sign off.
We help you set up, hire, sign partners and grow, staying on the ground with your team.
Who needs our services
Our team has a proven track record of helping SaaS companies expand their business into Asia over the last 10 years.
Use our insights and experience to reduce risk, waste less money and maximize your chance of success in Asia.
Want to scale up or set up in Asia but don’t know where to start? Begin with an intro session and grow your business in APAC.
Client feedback
“They understand market trends and create innovative strategies that enable business growth. They demonstrated a remarkable ability to scale our business from scratch in Hong Kong and China.”
“ToAsia.biz has been key to our company’s success in Hong Kong, Greater China, and Northern Asia because they have a great understanding of cultural differences and how to address them.”
“Always result-oriented and always over-delivered. We were able to establish entities in Shanghai and Hong Kong and grow not only our revenue but also teams in all APAC areas.”
Free consultation
If you are considering expanding your business to Asia, book a free one-to-one consultation with our founder, Alan Wong, in person in Hong Kong or online.
We start by understanding you, your product and your opportunities in Asia.
Leave with a clear view of which market to start with and what it will take.
An Asia business consultant helps a company enter and grow in Asia Pacific markets. At ToAsia.biz that means choosing the right first market, building a go-to-market strategy, localizing the product and messaging, running digital marketing, finding channel partners, hiring a local team and setting up the entity, accounting and payments.
Localization consulting adapts a product and its go-to-market to a new market. It goes beyond translation to cover pricing, payment methods, product features, support, messaging, sales channels and cultural expectations, so local buyers see the product as made for them.
Translation converts words into another language. Localization changes whatever local buyers need to be different, including currency and pricing, payment methods, examples and case studies, tone, imagery and the sales process. Translation is usually only around 20% of the work.
Yes. We provide SEO, website building, data analysis, advertising placement and social media content strategy, planned market by market so your keywords, campaigns and content fit how local buyers search and buy.
We are based in Hong Kong and work across Asia Pacific, including Hong Kong, Greater China, Singapore, Japan, South Korea, Taiwan and Southeast Asia. We help clients decide which market to enter first based on demand, competition and fit.
SaaS is our preference and our specialty. We also consider other technology businesses after evaluating whether our experience can add value to your expansion in Asia.
Yes. We work with accounting and incorporation partners such as Sleek for company registration in Singapore and Hong Kong, and Airwallex for multi-currency business accounts and global payments, and we help you choose the right structure and location.
Every engagement starts with a free 30-minute discovery call. We then scope the work around your goals and markets and share a proposal, so the cost depends on the services and the depth of support you need.
Insights
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Case Sharing
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