Operators, not just advisors
We have managed software, SaaS and consulting businesses in Asia ourselves. Our founder helped companies from the USA and Europe reach unicorn status or get acquired, creating over US$1B in shareholder value.
About ToAsia.biz
Asia business strategy consultants who have done it before
We are a Hong Kong-based team of business growth consultants helping SaaS and technology companies from the US, Europe and beyond expand across Asia Pacific and become profitable fast.
Our story
Bringing quality software to Asia
“My vision is to bring more quality software products in Asia to improve people’s quality of life.”Alan Wong, Founder
ToAsia.biz was founded by Alan Wong after more than 20 years leading software, SaaS and consulting businesses in the region. In previous roles, Alan helped companies from the USA and Europe reach unicorn status or get acquired, creating over US$1B in shareholder value.
Today our regional team brings that experience to companies taking their next step in Asia, with the strategies, knowledge and network needed for go-to-market, partnerships, localization and talent.
Why ToAsia.biz
What makes our team different
Enterprise tech know-how
Our co-founder has delivered enterprise IT projects for AXA, A.S. Watson Group, FWD and AIA Group, so we understand how large Asian buyers evaluate and roll out technology.
Finance and funding expertise
Our senior advisor brings 20+ years in venture capital and asset management, giving you the full-stack financial view most startups are missing when they expand.
Meet us in Hong Kong
We are a real team on the ground in Hong Kong. When you travel to Asia, book a meeting with our founder in person.
Our team
Meet our business growth consultants
Alan Wong
Founder
Over 20 years of experience managing software, SaaS and consulting services MNCs. Host of Alan Talks Asia, on how established brands succeed in Asian markets.
“My vision is to bring more quality software products in Asia to improve people’s quality of life.”Connect on LinkedIn →
Timothy Sze
Co-founder
Over 15 years of enterprise IT project experience with global companies such as AXA, A.S. Watson Group, FWD and AIA Group.
“I love new tech and working with people. I want to help more companies to keep up with new innovations.”Connect on LinkedIn →
Karson Chu
Senior Advisor, Corporate Strategy & Development
Over 20 years of experience in venture capital and asset management, helping startups build the financial side of growth.
“Many startups lack full-stack financial experience. They typically have a CFO who is an accountant.”Connect on LinkedIn →
Our promise
How we work with every client
We are selective about the projects we take on, because we only succeed when you do.
- We only take on projects we believe in and can grow 10×
- No conflicts of interest: we never take on competing clients
- On the ground in Asia, working alongside your management team
- Detailed due diligence before every engagement
New to choosing a consultant? Read our guide on how to choose a business consultant.
Where we work
From Hong Kong across Asia Pacific
- HKHong KongOur base · meet us
- SGSingaporeStart a business
- JPJapanDoing business in Japan
- KRSouth KoreaBusiness landscape
- TWTaiwanMarket insights
- VNVietnamLocalization lessons
- INIndiaCultural insights
“ToAsia.biz has been key to our company’s success in Hong Kong, Greater China, and Northern Asia because they have a great understanding of cultural differences and how to address them.”
Why expand your business into Asia?
Asia Pacific is home to more than half of the world’s population and some of the fastest-growing economies. A growing middle class with rising spending power gives startups a massive consumer base that is eager for innovative products and services. Explore our Asia business insights to learn more.
Where is ToAsia.biz based?
We are based in Hong Kong (GMT+8) and work with clients across Asia Pacific. If you are on business travel to Hong Kong, you can book a free one-to-one consultation with our founder in person.
What services does ToAsia.biz offer?
We offer go-to-market strategy, localization consulting, growth hacking, channels and partnerships, local hiring, accounting and company setup, plus digital marketing including SEO, websites, advertising and social media. See all our Asia business consulting services.
What is the minimum engagement term?
Our minimum engagement term is 12 months, and it varies by the countries you want to expand into. This assumes we are building your regional office from the ground up with a proven product that already sells in your home market. In our experience, this is the runway your business needs to take off in Asia.
Will there be any conflict of interest?
No. We do detailed due diligence on every potential project and will not take on new projects that are similar to, or could compete with, our existing engagements. This is our promise to every client.
Do you only work with SaaS businesses?
SaaS is our preference and our specialty, and most of our experience is in helping SaaS businesses expand into Asia Pacific. We also consider other technology businesses after evaluating whether our experience can add value.
Your business is our business