Asia Business Expansion: What are the emerging markets in Asia?



6/12/20235 min read

Asia Business Expansion
Asia Business Expansion

Asia, with its diverse markets and booming economies, is a lucrative region for business expansion, especially for software companies. This article will explore the top 10 Asia-Pacific markets to consider for your company's global expansion.

Expand business to China

China, with its dynamic banking and tech-driven private sectors, has become one of the world's most active economic markets. China's rapidly growing economy, enormous buyer's market, and an expected increase in the buying power of its residents make it an attractive destination for foreign investors. The country also offers tax benefits for investments in Special Economic Zones (SEZ) or in special sectors and areas. However, businesses should also consider China's unique regulatory environment and the need for cultural understanding.

Expand business to India

India, with its rapidly growing economy and population of over 1.4 billion, offers a vast market for businesses looking to expand. As one of the fastest-growing economies globally, India has seen significant investments in its digital infrastructure, creating a conducive environment for tech and SaaS companies. Furthermore, the country boasts a large pool of English-speaking and tech-savvy talent, providing cost-effective resources for businesses looking to scale. Overall, expanding to India can help businesses tap into new markets, access affordable resources, and capitalize on the country's growth potential but you should understand the Indian business culture.

Expand business to Hong Kong

As a leading global financial center, Hong Kong is characterized by a highly developed infrastructure, a well-educated workforce, and a strong emphasis on innovation. The city's free trade and investment policy, simplified tax system, and strategic location make it a global city and a financial hub for business entities. Hong Kong's standard corporate tax rate is 16.5%, and the first HKD 2 million of assessable profits is taxed at 8.25%. Hong Kong's strategic location on the doorstep of mainland China and at the heart of the Asia-Pacific region enables businesses to easily access some of the world's most dynamic markets.


Expand business to Japan

Japan is the third-largest economy in the world and is known for its technological advancements and high consumer spending. The country offers a stable and well-regulated business environment, and its strategic location in Asia makes it a gateway to other North Asia markets. Japan's government also offers various incentives for foreign businesses, including tax breaks and subsidies for specific industries. By entering the Japanese market, businesses can capitalize on the nation's economic stability, technological prowess, and reputation for excellence, while exploring further opportunities in the broader region. Learn more about doing business in Japan.


Expand business to Singapore

Singapore is a global business hub, offering strong trade and investment opportunities to international companies and especially start-ups. The city-state has one of the world's lowest corporate tax rates and many business-friendly policies. Singapore's tax regime features a corporate tax rate on taxable income at 17%, and all foreign-sourced income is tax exempt, provided that income has been subjected to tax in a country with a headline tax rate of at least 15%. Its strategic location at the crossroads of major trade routes makes Singapore a gateway to the broader Southeast Asian market, enabling businesses to tap into the region's growth potential. By expanding to Singapore, companies can leverage the nation's economic stability, business-friendly environment, and excellent connectivity to fuel their growth and expansion in Asia.

Expand business to Malaysia

Malaysia is one of South East Asia's most advanced economies and is home to a prosperous export-oriented manufacturing hub. Also, its highly educated workforce and increasing internet penetration make it a promising market for tech and SaaS companies. The country's openness to trade and investment has made it an attractive location for entrepreneurs and foreign investors. Malaysia's standard corporate tax rate is 24%, and for SMEs with a gross income of no more than MYR 50 Million, the first MYR 600,000 has a tax rate of 17%.

Expand business to South Korea

As one of the world's leading digital economies, South Korea provides a fertile ground for businesses in the tech and innovation sectors. The country's government offers industrial sites, tax incentives, and grants to foreign companies that contribute to the local economy. South Korea's population is highly educated, making it one of Asia's most in-demand markets for sourcing high-tech talent. Before expanding business to South Korea, make sure you understand the Korean business culture.


Expand business to Taiwan

Expanding your business to Taiwan offers a multitude of opportunities due to its advanced cities, thriving industries, favorable fiscal policies, and skilled workforce. The government offers tax incentives for companies establishing themselves in designated locations such as free trade zones, agricultural technology parks, export processing zones, and science parks. This support extends to low-interest loans for technology-focused companies, fostering innovation and R&D projects.

Expand business to Thailand

Thailand's strategic location and open, market-oriented economy make it a gateway to the heart of Asia. The country offers extensive trade opportunities with China, India, and the countries of the Association of Southeast Asian Nations. Thailand ranks 21st out of 190 countries in the World Bank’s 2020 Ease of Doing Business report, making it an attractive location for business expansion. The Thai government actively promotes foreign investment through initiatives like the Board of Investment (BOI), which offers tax incentives, simplified regulations, and support for investors.

Expand business to Vietnam

Vietnam is one of the fastest-growing economies in Asia. The country offers a young and dynamic market with increasing disposable income. Vietnam has been successful in attracting foreign direct investment (FDI) into sectors such as manufacturing and information technology. The Vietnamese government has made strides in improving the business environment, offering incentives for foreign companies and implementing reforms to enhance the ease of doing business. More about Vietnam coffee culture.

Asia presents myriad opportunities for entrepreneurs, start-ups, and established foreign companies. While Asia is widely regarded as a booming technological hub, the possibilities are not limited to the region's existing and well-developed financial and tech centers. Foreign investors have access to a rapidly growing market, with the chance to grow their business across a host of industries. However, it's important to note that each of these markets has its own set of challenges, cultures, and unique business environments. Therefore, businesses must perform their due diligence before stepping into the Asian market for expansion. In our opinion, it is a must to find a local consulting company or a partner with a trusted track record to navigate through these local challenges.

With over 50 years of experience combined with our team at, we are ready to provide business consultation services to lead your business into the Asia Pacific region - profitably. Come talk to us now and see how our playbook is different from other consulting firms out there where our focus is to help you expand at the right pace, staying lean and profitable.

Alan Wong
Alan Wong

Alan Wong is founder of and a startup mentor with over 20 years of professional experience managing software, Saas and consulting services MNCs.

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