Asia Insights : Asia Digital Media Channels Cheat Sheet
As businesses look to expand in the Asia-Pacific region, understanding the digital landscape is crucial. While global platforms hold significant sway, local platforms often dominate their home turf.
For businesses to succeed, a blended approach that considers both global and local platforms might be the key to effective engagement.
🔍 Search Engines:
In most Asia-Pacific regions, Google remains the dominant search engine. However, local platforms like Baidu, Inc. in China and NAVER Corp in South Korea make significant inroads in their home markets.
📱 Social Media:
Facebook and Instagram continue to be popular across several countries. Notably, platforms like WeChat and DouYin have solidified their positions in China, showing the importance of localized platforms.
💬 Messaging Platforms:
WhatsApp reigns supreme in regions like India and Indonesia. Yet, in places like China and Taiwan, local apps such as WeChat and LINE lead the way.
Source: We are Social 2023
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