Asia Insights : Unraveling South Korea's Cold Brew Craze

❄️Why do South Koreans love their coffee cold even when it's freezing outside?

Did you know South Korea ranks second in the world in per-capita coffee consumption? More intriguingly, a significant majority prefer their coffee iced, no matter the season. But what drives a nation, known for its bone-chilling winters, to embrace cold coffee with such enthusiasm?

We would like to share our latest exploration into one of the most fascinating cultural quirks of South Korea: their steadfast love for iced coffee, regardless of the harsh winter chill!

Dive into the document for an in-depth understanding of how this trend transcends taste, intertwining cultural identity, lifestyle, and social norms.

Raise your hand if you're team caffeine!

Hey! i think you might also like our blog post about Starbucks in Vietnam.